Resources

When you graduate from school or look to make a major career change, almost nobody says, "My dream is to break into the commercial landscape industry." Most people don't actively plan on entering this space—they simply find it. But for those with the right mindset, finding this industry is like discovering a hidden goldmine. The commercial Green Industry is a massive, multi-billion-dollar market that never stops growing. Properties always need maintenance, corporate campuses

If you ask a typical landscape sales manager what they did this week, they will likely give you a list of administrative tasks: I reviewed the CRM metrics. I checked the pipeline numbers. I approved an estimate. I sat in on an operations meeting. Tracking metrics is necessary. But let’s be entirely honest: Tracking data is managing. It is not coaching. Many Green Industry companies have talented account managers and sales reps who are completely plateauing. It’s not because t

Every Green Industry leader has lived this nightmare: You find a candidate who looks great on paper. They are sharp, enthusiastic, and talk a big game during the interview. You hire them, show them around the branch, hand them a laptop, introduce them to the operations team, and give them a market list. Then, you wait for the revenue to roll in. Fast forward 90 days. Their pipeline is empty. They are stressed, your operational leaders are frustrated by clunky handoffs, and be