We Don't Just Fill Seats.
we place, train, and coach high-performing sales talent and leaders to elevate the entre green industry.
THE GRiT³ APPROACH
Built From the Ground Up
What started as a temporary stopgap became a 17-year career...
After graduating with degrees in marketing and sports management, I began my career in professional sports. It was exciting, but it wasn't sustainable. Within two years, I left—completely unsure of my next step. While in that transition, a friend offered me a temporary position on a flower crew in Virginia Beach, earning $8.15 an hour.
I learned operations from the ground up. I worked alongside the crews, became a crew leader, and eventually moved into account management and sales. Over the next nearly two decades, I built a career spanning field operations, strategic sales, and executive leadership.
Along the way, I learned a critical truth that traditional recruiting firms completely miss: Sales success doesn’t come from throwing people into the field and hoping they figure it out.
Sales is a different beast. You’re independently managed and completely self-accountable. There is no morning dispatch to tell you where to go. There’s no one ensuring you show up to a property walk prepared. You either grow, or you stall.
As a top-performing seller and later a sales leader, I watched talented people struggle—not because they lacked ability, but because they lacked structure, coaching, and development. I saw onboarding rushed. I saw high performers left entirely alone when they were hungry to grow. I saw companies settle for "good enough."
The gap in our industry isn’t effort. It’s development. That’s why GRiT³ was created. We don’t fill seats. We develop people.
Recruiting firms stop at placement. Training programs stop after onboarding. Coaching programs start too late. GRiT³ seamlessly connects all three.
04 / Integrated Execution
We are not general staffing. We work exclusively in the Green Industry, meaning we understand field operations, sales cycles, seasonality, and operational handoff.
03 / Pure Industry Focus
Traditional recruiters vanish once an offer letter is signed. We remain engaged through onboarding, ramp-up, and beyond to ensure individual and company success.
02 / Long-Term Success
We prioritize people who are coachable, curious, driven, and accountable. Skills can be taught. Mindset cannot.
01 / Mindset First
What Makes Us Different
Mission
To identify, place, train, and coach high-performing sales talent and sales leaders in the landscape industry by replacing luck with a proven structure.
Vision
To elevate the Green Industry to a standard where companies stop settling for underperformance, and driven professionals always have a clear path to accelerate their growth.